French artist General Huge is teaming up with Jamaican artist Bushman on conscious and deep meaning. «Keep On Rising» is the third single released from General Huge’s upcoming album «Conversations» that will be available in 2021. Keep On Rising is a song that hits deep, mixing the reasons of struggle for a better future, while showing the impact of the past. As Bushman says himself «Don’t even ask us what we’re fighting for». A message of hope in spite of everything that is addressed to the future generations and asks them not to give up, to remain upright in spite of the mistakes of the past, and to go towards a more encouraging future.