Today marks the return of GRAMMY-nominated, multi-platinum selling singer, songwriter and producer JHart (AKA James Abrahart), who unveils the video for his latest single, “Why Does It Hurt,” which is out worldwide today. Directed by Chuck David Willis, the video alternates between classic black and white and deep red and orange hued shots, tugging at the heartstrings in its touching depiction of LGBTQ love and heartbreak.
Watch the official video for “Why Does It Hurt” HERE.
Written by JHart and produced by LostBoy, “Why Does It Hurt,” is an emotionally-charged soul-pop ballad about coming to terms with the end of a relationship. Speaking about the new track, JHart explains “The ‘Why Does It Hurt’ video was a hard video for me to film, and maybe harder to watch, but I rediscovered what I felt writing it and tried to convey it as best I could. I asked the director, Chuck, to leave me alone with the camera and we filmed the black and white footage in two takes. Was gratifying to switch things up and do something simple this time around, that I think truly represents the emotion of the song.”
The single is the follow up to the British artist’s sultry and cinematic debut single, “Put It To Bed,” which was released earlier this year to widespread critical acclaim, with Billboard hailing it as “triumphant